Wednesday, November 5, 2008
The Banana Republic Luxe Card Event
Click on the image to get a larger view.
I was a huge Banana Republic shopper for the past 3 years, until I somehow lured by J Crew. I haven't opened a J Crew credit card because the benefits appear to be practically non-existent. As a BR Luxe customer, I am entitled to free shipping all the time, in addition to free alterations on both regular price & sale items, 5% rewards, etc...
J Crew claims to have special notifications and promos for their cardholders, but it seems that the information is going out to everyone in their email list. If they want to *really* know how to treat their cardholders, they might want to take a page from the BR playbook. I attended a BR event this past August or September and it was fantastic! It was open to all BR cardholders; not just Luxe holders. Fun was had by all. The champagne was flowing, there was a DJ and with a 30% off everything promo...of course I went over my budget. I talked about it for a good week and it definitely had an impact on my desire to keep my card even though I don't shop there as much as I used to. Not sure I will attend this event, but it's exciting to see they are keeping these types of promos.